[LOW] 1/3 KQo vs Recreational 550 effective, Jam or call?

Villain is Asian guy 25-30yo, limping a lot and having around 80% VPIP, postflop nothing OOL, I have seem him play AK TPTK fast, over betting flop and shipping turn 1.3x pot, besides that not much information.

I raise UTG to 7 and get 3 callers, V in MP and blinds call.

Flop (28$) KK2 rainbow

I bet 7 and V re raises to 15, Blinds fold and I call.

Turn (58$) KK2 J, I check Villain bets 40.

River (138$)KK2 J 7, I check and Villain bets 100.

This is ofc never a fold.. I think villain has a lot of Kx here, he can have 22, KJ and K7 that has me beat, maybe even K2s.

Jamming is around 350 more.