stupid bluff? $1/3/6 straddle -600 eff

Decided to go for it versus a villain who isn’t good but no reads. 3 ppl limp the straddle, i raise to $50 in bb with KJo instead of completing, only villain calls in position after over limping

flop $113

AT9cc

hero bets $35, call

Turn 3d - $183
double flush - hero has KsJd

hero bets $115, call

River 4x

Hero jams $400ish?