2/3 missed value bet?

Hero ($500): Recently joined the table. Image very LAG and winning. Raising and winning a lot of pots without showdown. One guy seems openly frustrated every time I raise preflop.

Villain ($500): No real reads of tendencies. Does not seem like a competent player.

Folds to Villain in MP who raises $10, hero to his left 3 bets to $30 with AKo. Everyone folds, villain calls.

Flop ($65): a 2 3 rainbow. V checks, hero c bets $45 and V calls.

Turn: ($155): 10x. V checks, hero bets $100 and V calls.

River: ($355): 9x. V checks, hero???

I've been trying to incorporate bet/folding in my game but it doesn't seem like I can do this here without being committed. Is shoving for value the best play?