Fake a bluff

I'm playing in this casino in a very touristic place, big town in Europe.
I play low stake, 1-2, lowest in this casino, and many player are donks or LAG, not sure they think a lot about what they are doing or have a strategy, someone in the table folded pre fold 66 showing his hand, like he folded a monster.

Hero (70 bb) plays quite tight, despite that he shoved a couple of times against villain, who probably thinks H likes to bluff. V (75 bb) is a middle age Asian man, lost his stack once, he likes to play many hands, H called his all in once, he only had 5 bb, V got A 10 and H QJ suited and win with flash.

The hand :
H UTG raise 7 € with JJ (his standard raise pre flop) V call from the button.

Flop pot size 18
J 8 3r

H bet 5 (I want him to think I'm cbeting), V raise 15, H takes a while to make a decision and call (want him to think I'm weak)

Turn pot size 48

J 8 3 5 r

H instant check, V snap bet 45. H after 1 minute call.

River pot size ~ 140

J 8 3 5 2

H goes all in (around 70), want to make V thinks he is bluffing or take value from other set.

Hero played well? The V mindset and the image I could give him of myself influenced the way I played.