NL10 - Is this a bad bluff?

I play a ton of range checking in SB v BB due to how wide I open (unless I am playing Vs someone I believe is defending optimally) if I was to open normally then I would play overbet and check on this board just puts so much of his range into a rough spot, PP Kx and all hating life and even his Ax are not happy.

River I use pretty much the same logic and would play overbet again making him hate life with a lot of his range

Not a huge fan just because your hand has virtually no way of improving.

Otf you can overbet or bet small, your choice. This hand goes in your small betting range.

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From his point of view* your bet-check-bet line doesn't make much sense as most players at 5nl will never check an Ace on the turn when there's a flopped flush draw out there. When you bluff you need to tell a story. What story are you telling here? That you hit a set of 2's? That's a tough hand to make - more likely that this is what it transpired to be...a desperate bluff.

*If he's even thinking of your range

I think the bluff becomes a little better with a smaller flop bet. When you bet flop small, check turn, and bet river I think there's more likely to be weak Ax in your range. It's probably disputable that your villains see it this way but I'd play weak Ax like that. I don't remember what your position was as I type this so idk how much weak Ax we have

It’s fine: consider using a overbet as well but it’s wp.