Velo Nicotine
They branded themselves everywhere around WSOP this year, I'm curious what yall think of it.
1) If you used the product, what did you think of it?
2) Do you think this was a good marketing campaign in general
They marketed it as "never miss a hand" (i.e. you can use it at the table and not have to go physically smoke)
Personally, I feel like smoking is more of an activity than purely a means of consuming nicotine. People WANT to miss a hand; it's a built in temporary mental break for them to change environments momentarily.
I don't smoke though so my take may be wrong, though my initial take is that this wasn't a great campaign.
Also curious what branding the entire WSOP might cost Velo, though seems unlikely anybody would be able to make any educated guesses
3 Replies
I’ve tried Velo a couple of times, it’s convenient, especially in places where vaping or smoking isn’t an option, but it doesn’t really hit the same. I agree with you that smoking or stepping out to vape can be more about the break than just the nicotine. Sometimes that five-minute reset is part of the rhythm, especially in long events like the WSOP. As for the campaign, it makes sense on paper, but I’m not sure it really clicks with how most people actually use nicotine. I still prefer something like a vape for the satisfaction, and the device called elfbar af5000 has been my go-to lately, lasts a while and hits smooth without being too bulky.
you dont say...
Velo got on board the right F1 team I will give British American Tobacco that...
