Pot odds are your sword?

This video explains it well.

I explain this concept in detail in this video

Here's the math cheatsheet:

• Value% = the product of (1-pot odds) for this and future streets
  
• Bluff% = 1 - Value%
  
• Giveup% = Previous street's pot odds
  

And here's a spreadsheet calculator

I'm not a person who absorbs maths well. I'm more of a logic/visual person. So nothing really made sense until I got a solver and could see the EV flying around per street within the range itself.

The red box is just the raw application of pot odds spread out backwards across the three streets. In essence these are the main laws governing how we should play our range if we take pot odds as absolute, but it's extremely abstract and poorly explained in that article. Don't sweat it.