On Incentivizing Honesty in Buisness
Check out this image I took today:
On the left you see the actual product, on the right you see a glorified version of the product.
1) Which one looks better to you?
2) Which one looks more honest to you?
3) Do you think honesty is being incentivized or disincentivized in this marketplace?
4) What could be done to incentivize honesty?
17 Replies
1) Neither
2) Neither
3) Disincentivised
4) fines and regulation and social pressure
Make it illegal for any celebrity to ever get paid for endorsing anything.
They're all actors in adverts, Ryan. I don't think they're even allowed to be real people.
Do you think I got paid to make this post? I've never made money from endorsing anything. I endorse love, which is free.
Oh now I get it.
Okay so what, its pretty dishonest to be an actor, no?
Professional faker?
Have you read The Republic?
clear packaging is honesty...
WHERE DO YOU GET YOUR INFORMATION, FROM MY ENEMIES????
Honesty doesn’t add value to the business stream. It just confuses the customer, especially when it comes to food products.
Imagine McDonald’s refering to using “patty byproduct number 6” in their hamburgers. They just use the much nicer, inviting “100% Canadian beef” patties wording to make it sound better
If they didn’t:
1 - everybody will be confused
2 - nobody will buy
Honesty doesn’t add value to the business stream. It just confuses the customer, especially when it comes to food products.
Imagine McDonald’s refering to using “patty byproduct number 6” in their hamburgers. They just use the much nicer, inviting “100% Canadian beef” patties wording to make it sound better
If they didn’t:
1 - everybody will be confused
2 - nobody will buy
It's not meant to add value to the business, it's meant to protect the consumer from deception.
It's not meant to add value to the business, it's meant to protect the consumer from deception.
It most certainly is meant to add value otherwise they wouldn’t have bothered investing into promotional campaigns around it in the past.
The average customer just buys it anyway because they already trust the brand
Honesty doesn’t add value to the business stream. It just confuses the customer, especially when it comes to food products. Imagine McDonald’s refering to using “patty byproduct number 6” in their hamburgers. They just use the much nicer, inviting “100% Canadian beef” patties wording to make it sound betterIf they didn’t:1 - ever
That’s a hilarious but spot-on analogy.
“Product number 6” really doesn’t whet the appetite like “100% beef” does—marketing magic at its finest.
Hardly. Mostly branding helps consumers by providing some kind of quality standard and expectations.
So your angle is that the honesty drives marketability, that’s true. However branding would need to be eradicated completely as to not sway the perception of a consumer into being duped by what they think they’re buying vs. the literal contents of what they’re buying. I believe if we marketed things this way overall it would be harmful, and any other way other than this wouldn’t necessarily be truthful.
